HealthJoy Brand Refresh
Brand Identity Design
With all of these changes and so many different hands juggling everything in the HealthJoy brand, the visual identity felt disjointed. There was no consistent visual style.
Adding to the challenge, there were parts of the brand we were not allowed to evolve, like the logo.
Establish a consistent brand identity that embodies an enterprise look and feel, while still bringing joy and happiness to HealthJoy’s users.
Now as HealthJoy grows, multiple designers can create on-brand and consistent work using the set of rules outlined in the brand guide.